• Colors

    The properties of the white color

    White is a positive color; it is associated with ideas of purity, cleanliness, innocence, candor, naivety, virginity, marriage, light, splendor, simplicity and goodness. White can be a non-positive color when it is perceived as cold, monotonous, aseptic, devoid of emotion. White is the color of snow, milk, ice and the North Pole. It is associated with the ideas of cold and Christmas. White is the color that is worn in summer, when it is very hot, because it repels sunlight. White is who is albino: it recalls the idea of ​​rarity, of exceptionality. Bianca is the whale of the famous Melville novel. White can visually represent space, emptiness, detachment. These…

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